Product Spotlight: Designing Your Letterhead

Your company letterhead is often the first impression that someone gets of your business. If done properly, it can give the reader a glimpse into your business personality. To ensure that you are sending the right message, make sure that you consider these four components when you sit down to design your letterhead:

Font: Choosing a font for your business print materials is as important as choosing a logo design. Significant amounts of research have been done exploring the role that font plays in design. The consensus is that each font has its own personality and ability to evoke emotion in the reader. Some font personalities are obvious. If you need a fun, laid back font, comic sans may be the font for you. Other fonts may need a little investigation in order to decipher the message they send. For example, corbel is clean and professional, but playful at the same time. Choose the font that you feel best fits the personality and vibe of your business.

Paper Type: Letterhead paper comes in all different colors, designs and weights. iClickn’Print offers a wide-variety of letterhead paper to ensure that you can find one that matches your business’ personality. We even have holiday and seasonal options that can be used for special announcements or events throughout the year.

Layout: This may seem like an easy decision. Take your company name and contact information, and center it at the top of the page, right? Maybe not. If your business has a logo that already contains all your contact information, you may want to place that logo in the top right or left corner of your letterhead, or you may want to have your header design span the entire top of the page from left to right. The key is to keep your design consistent throughout your print materials so that you build a brand that is recognizable and familiar.

Color Scheme: This component is normally determined long before you create your letterhead. Chances are good that your business has already established “signature” colors that are used throughout your logo, marketing materials and uniforms. These are the same colors that you want to carry into your letterhead design in order to reinforce your brand.

Most important, choose a design and design components that you like and that fit your business. Once you understand what message you are trying to send and how you want people to perceive your business, the rest will fall into place.

Letterhead design paper can be also find here and here.

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