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Brochures in 5 Easy Steps
Creating Effective Business Brochures: A Step-by-Step Guide to Capturing Customers’ Attention
Learn how to create effective business brochures with this step-by-step guide. Make brochures that grab attention and clearly convey your brand message. Drive customer action with compelling design and content.
Just like your business cards, your company brochures are essential tools – they help build your brand image but more importantly they tell potential customers who you are and what you do.
5 Essential Steps to Creating an Effective Business Brochure:
Step 1 Always focus on the goal and decide what you are trying to achieve with your company brochures – remember that you need to make it clear how you can solve a problem for your customer.
Step 2 Your brochures need to grab attention, spark interest and prompt action. They might be visually interesting but do they clearly convey what you do and why that matters for them.
Step 3 Keep text relevant and only keep what makes sense for your potential customers. Choose a template and finalize the design. If you build houses, use graphics and colors that reflect construction. A flower shop, on the other hand, should have a softer, more vibrant design. For example, Geographics® Embassy-Business-Tri-Fold brochures would work wonderfully with a flower shop, the paper design quickly let’s potential customers know what to expect from the first moment they see it. You can easily add your text and print using your office printer. The design allows for double-sided printing and includes scoring for easy folding.
Buy Business BrochuresCustomize Your Business Brochures with IClicknPrint Design Center
Geographics® also offers IClicknPrint Design Center, an application where you can customize Geo brochure paper. Geographics® offers the application free to all customers, providing many editing tools, including Merge. Once you create your company brochure file, you can download it as a PDF for printing. Save it on your computer for future use. Business brochures are powerful marketing tools that showcase your brand and attract customers.
Step 4 Use words and images that make it easy for customers to understand what you do. If you sell flowers, don’t put a photo of your building on your brochure or an abstract image – use a photo that shows an employee handing someone a beautiful bouquet.
Step 5 Include your contact information and a call to action, what do you want people to do next – use a discount code to place an order, stop by the shop to see a new product, etc.
Make Your Brochures Informative, Impactful, and Cost-Effective
Remember that your company brochures are a quick and inexpensive way for people to learn that you exists but also to understand what that means for them and why they should care.
